Wednesday, September 19, 2012

Support Local. We Do: Elderberry Life

We are excited to welcome Elderberry Life to HHM, a fairly new brand to our product line! Their products include: Pure Elderberry Peach Juice, Elderberry Aid, Elderberry Jelly, Seedless Elderberry Jam, Elderberry Juice and Elderberry Herbal Cordial. Owner, Rodger Lenhardt, grew up in Missouri, but now resides in North Carolina. He began his foray into the world of elderberries, when his father asked him to take over the family farm. Previously, they had grown soybeans, but Rodger wanted to try something different. He decided to go with elderberries with the intention of selling them to a local vineyard. When that didn't pan out, they decided to press the berries into juice and sell it themselves. The products were first marketed throughout the Midwest as Coop Brand and as demand grew, so did the original farm, from 1 1/2 acres to 37 acres! Soon, Lenhardt began teaching other farmers his system and they now have over 30 independent growers, including two in North Carolina! Being a resident of NC, Rodger decided to create a regional brand, working with the local farmers, and Elderberry Life was born. We are very excited to have them in our stores! For more information about the products and the health benefits of elderberries, please visit their website! We plan to have Rodger back to our stores soon to sample, so make sure you stop in for future store events! 

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