Thursday, August 23, 2012

Support Local. We Do: BROO Craft Beer Body & Hair Care

Brad Pearsall, Proprietor of BROO
Welcome to the first of our "Support Local. We Do." blog series! In the coming weeks, we will be introducing you to the local companies, practitioners and services that we work with. This week it is BROO Craft Beer Body and Hair Care out of Asheville, NC! And to be clear, at HHM, we define local as "within a 100 mile radius."
BROO is the brainchild of Brad and Sara Pearsall. When Sarah began switching the family over to a cleaner, more natural diet, household products were not far behind. But the family felt that the natural hair products that they were using were lack-luster. Consulting their mothers, they learned that using beer in one's hair was a very popular practice back in the 50's. Sarah began experimenting with local Asheville microbrews and was impressed with how "shiny, silky and flouncy" it made her hair. But the beer was cold and expensive. Brad and Sarah began to work on creating a beer-based, salon-grade, all natural shampoo. After a disastrous go at brewing their own beer, they decided to use Asheville's Highland Brewery St. Terese's Pale Ale. And after another fail at making their own shampoo, they decided to hire an expert! Two years and 50 rejected formulas later, they had their final product!
Today, BROO offers Craft Beer Shampoo and Conditioner, Citrus Pale Ale Shampoo and Conditioner, Citrus Pale Ale Body Wash and Oatmeal Porter Body Wash. HHM carries these products in all of our locations, with the exception of Hickory. We have had great feedback from customers and employees alike! But you don't have to just take our word for it! Here is a review posted by fellow local blogger Aleigh of Indigo+Canary! Just keep the local theme in mind when shopping! ;) For more information on BROO, check out their website!